About Us
Zetl is Asia-Pacific’s first financing company for asset-light businesses. We help services businesses with their monthly operating expenses by providing growth, payroll, and working capital financing.
Zetl is headquartered in Hong Kong with a mission to finance the next generation of businesses in Asia-Pacific. These are often young companies without a multi-year operating history that don’t have equipment, inventory, or property which they can use for financing. Zetl offers flexible financing solutions for them that are fully confidential, digital, fast, and require no personal guarantees.
MEET THE FOUNDERS
Shan Han, Co-founder and CEO
“I started my professional career in finance but have been
doing fintech startups for the last 7 years. Prior to Zetl,
I ran a personal project to launch 12 startups in 12 months!
I started Zetl because of my firsthand experience of how
difficult it is for the new generation of companies to get
access to fast, flexible financing. In a previous business,
I had to empty my bank account to bridge long payment terms
and that was an intensely difficult period personally. My
goal with Zetl is to ensure that other business owners don’t
have to go through that same experience I did.”
Matthew Roberts, Co-founder and Finance Director
“Originally from the UK, I started my career in capital
markets, focussed on asset-backed lending at investment
banks. I have been investing in mainly fintech-based
start-ups for almost 10 years as an angel investor, and am a
big advocate of the healthy impact they have had on legacy
financial services for businesses and consumers alike. I am
incredibly proud of the rockstar team we have at Zetl and
their belief in ensuring our customers are successful with
access to more inclusive financial products.
We started Zetl to help finance an underbanked but growing
part of APAC’s economies. Having seen the contrasts in
banking in the UK (where fintech was born) compared to that
of Asia, I was excited about bringing better services to
businesses in the region”
Mark Francis, Co-founder and Commercial Director
“I’m a third culture kid, born in Hong Kong, and began my
career within the financial services recruitment sector 14
years ago. I’ve been an active angel investor over the last
8 years within the Fintech and HR sectors, and also
co-founded two Asia-Pacific focused executive search firms.
As a recruitment business owner in Hong Kong I was
frustrated by the limited options available for asset-light
SMEs in APAC. Having experienced how slow and frustrating
the process could be with commercial banks, coupled with an
entrepreneurial spirit, I set out to make the change I
wanted to see in the market. With a strong and complementary
founding team in place, alongside Shan and Matt, we are
bringing fast, flexible and fully digital financing to the
region!”
IN THE PRESS
JOIN OUR TEAM
